Cloud: tools to expand your business

To expand their business, today, it is essential to have the internal flexibility to be able, at a controlled cost, to manage the basic marketing tools, management, administration and logistics.
Expanding means also and above all, mobility, your own or of your employees, who are often out of the office and need to be able instantly to access corporate resources. This is why the Cloud is the universe of technical solutions that solve business problems and is now the standard in the IT world.

The growth process of a company, especially if small, passes through some basic steps which require to support the various services that can make it fast and productive every single moment of growth:

  • Acquisition of new customers through various marketing channels
  • Building internal tools of IN/OUT communication to¬†customers
  • Reduction and optimization of the new contact management expenses
  • Alongside growth of the sales and of the staff, flexible tools for managing various business processes

The world of the Cloud provides tools that, complemented by targeted counseling, cover all the steps in this path to success.

The advantage of the services offered in the Cloud form, is their flexibility and the ability to pay with charge-per-use solution, with no large upfront investments.
Moreover, being the Cloud services now so varied as to cover both software requirements and human resources, you can schedule a business expansion with measured and precise costs, and operate with the initial resources exactly as would a company much larger.

Import/export companies, commercial trading, consultants and online service companies and producers exporting to the world or just selling in their country: everyone can get advantages of a Cloud structure.
In this article we will enter in contact with some concepts to keep in mind to acquire new customers (really interested), expand our business potential and increase revenue without investment difficult to deal with.

Get new customers with Cloud Marketing tools

Although the classic marketing techniques remains a useful tool to strengthen your own brand, it is now primary for a company to have a proper editorial strategy for online channels.
This means structuring social pages, websites and blogs in the cloud of web communication and design their storytelling strategy and product promotion. The Cloud Marketing is just that, and more often than it is at no cost.

Let’s think about social media such as Facebook, LinkedIn, Twitter and Google+, which largely allow, basic, publish for free content and with a few tips to begin to distribute our content to a potentially interested audience without spending a dime.
Subsequently, we can add a paid campaigns to show our content to persons filtered by age, geographic area, interests: by this way, expand our potential audience will be simple and potentially profitable.

Basic channels: blog and website

First of all, in the business storytelling strategy, you can’t be missing two key elements: the Internet and blog site.
These tools, the only completely under our control among the output channels of communication on the World Wide Web, are the main access “natural” channel to our content. Here it’s crucial the use of SEO techniques and fundamental measures in the creation of useful content for the end user.
It’s with user searches on search engines (mainly Google) we’re going to intercept people interested in our content and thus potentially to our products. What is equally important is to find the best suitable keywords, ie those that users actually try, and not what we think they could possibly be interested in (the search for the really interesting keywords will be the subject of a future article).

Social media best suited

As mentioned, in the Cloud Marketing social media has a vital role, and have the advantage of giving us an audience of potential users of our content (but not still customers) for free.
This means that we will have to choose the most appropriate social media to spread the products contained and posted on our website and on our blog, and use these opportunities to establish an interaction between us and the readers, because only if they are really interested in our post , we will start to build the fundamental relationship of trust to be able, eventually, to turn a user of content into a customer.

Optimizing your office via Cloud Services

The structure of many companies is becoming more and more “mobile”, and the same can be said of many professionals who work as a “one man band” by providing its expertise and independently managing everything related to their office, advertising invoices, from answering the phone to the dispose of the e-mail.

To streamline processes and be able to provide better service to a greater number of customers, it is necessary to introduce in our own structure, whether it’s a SME or a single professional, some of the services that virtualize parts of our office in order to manage them from wherever we are.
Desktop environment, phone, FAX services: everything can now be converted into online services with various benefits for those who work.
In addition to this, many companies integrate their management with web or mobile interfaces (web applications or smartphone apps) that allow their employees to remotely work on the company’s data, saving time and resources.

There are different solutions can be adopted to obtain this step:

  • If the company works on Windows, you create a Windows Cloud (Windows Azure or alternative lower cost systems) and move on cloud management software and customer files, so that they are accessible via the Internet, with access Remote Desktop
  • VoIP telephony is now considered a standard (VoIP PBX, virtual PBX and VoIP phones are the primary means for a flexible corporate structure). Switching from traditional phone to the VoIP is simple and fast, but above all make you saving money along time

Migrate from your local server to the Cloud: is not a drama!

When you think the migration from your local server (where our data are installed, along with our software and our entire company history), many are taken by anxiety and the most various fears, and eventually they give up and remain in the “old way.”

But lag behind means carry a ballast while working. If we give up with evolving to the cloud, we and our employees will be bound by our office location to find our own documents, while our competitors are in mobility and they are able to act immediately and prepare an updated quote in no time, simply by logging on to their Virtual Desktop.
These are times in which timing and effectiveness are crucial to take jobs.

Migration, if programmed and performed by an expert of Cloud, it is not a drama, and often does not involve wasting working time during the transfer.
The consultant has its own role to create the most appropriate cloud platform and to coordinate the migration of software and customer data on the remote platform, so that all employees can continue to work by simply moving from their local PC to Virtual Desktop sessions.

Migration to the Cloud: is it safe?

Another doubt often raised is the safety of their data.
It must be said immediately that the Cloud servers are always equipped with “mirroring” copies of data in real time. This means that if the primary virtual disk server stopped working, the second virtual disk would immediately get up at work with all the data, and the same would happend if the second one stopped working.

Regarding viruses and malwares of various kinds, the advantage of working in virtualized desktop environments is that individual users can not install software (or other programs and apps) potentially harmful.
In addition, the combination of mail servers equipped with antivirus and antispam systems, allow you to monitor, filter, and regulate the movement of potentially harmful files, while on individual PCs in the hands of your employees this is unfortunately not always possible.

Migrare al Cloud fa al caso mio?

The Cloud is a set of technologies, each one with a specific function.

Each company is a particular case and each of them could benefit from one or more of these technologies.

The choice depends on the entrepreneur’s goals and the specific context of the company: my consultant role is actually to understand, collaborating with the entrepreneur, if and what steps are really important to evolve the company structure and how to achieve growth targets.